期刊文献+

专业报广告创收的思路

Professional newspaper ad revenue-generating ideas
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摘要 随着我国计划经济向市场经济转轨,广告经营的好坏对专业报的收入来源起到了决定性的作用。文中从网站、"化学反应"两个方面谈及专业报广告要走出低水平重复的怪圈,必须要走创新的道路。 As China's planned economy to market economy, advertising on the professional quality of the newspaper's sources of income played a decisive role. The article from the website, the chemical reaction" talk about two aspects of professional newspaper ads out of the low level to repeat the cycle, we must take the road of innovation.
作者 葛晓地
机构地区 中国水运报社
出处 《商品储运与养护》 2008年第9期64-65,共2页 Storage Transportation & Preservation of Commodities
关键词 专业报 广告 创收 Professional newspaper advertising income-generating
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