创意产业链的价值与知识整合研究

The Integration of the Creative Industrial Chain

创意产业的发展规模和程度已经成为衡量一个国家或城市综合竞争力水平高低的重要标志。虽然创意概念在全球范围内日益升温,创意产业的实践也在不断推进,但国内外对创意产业理论的研究都还落后于实践发展,对产业组织形式、发展模式等理论研究,都还未有成熟的定论。从产业经济学的产业链理论角度,对创意产业的产业链结构进行试探性研究,认为创意产业的产业链结构呈现出网络状特征。并结合模块化理论、"微笑曲线"理论等,从产业链的价值形式和知识形式两个方面,总结了创意产业链整合的实现模式。结果表明,需要通过解构传统价值链、虚拟价值链等方式进行价值整合,并通过知识联盟的组织模式实现知识整合。

Expansibility of creative industry has now become a criterion to measure a country or city＇s integrative competitiveness. Despite of the popularity of the creative idea and the flourish of creative industrial parks, the theoretical research on creative industry is rare, especially on the forms of industrial organization and development mode. The paper tends to do some exploratory research on the structure and integration of the creative industrial chain based on the industry chain theory of industrial economics. Results indicate that the creative industrial chain presents a network structure features, and the integration of value and knowledge should be performed by deconstruetion of traditional value chain, virtual value chain as well as the organizational form of knowledge confederation.