社区居民对乡村旅游发展的感知和态度探究——以安徽省安庆市龙山村为例

Resident's Perceptions and Attitudes towards Rural Tourism Development——A Case Study of Longshan Village of Anqing

关于旅游地居民对旅游影响的感知和态度研究已成为近年来国内外旅游学者研究的重点。以龙山村为例,在实地调研的基础上,就当地居民对旅游的社会文化影响感知、环境影响感知、经济影响感知以及对旅游业发展的态度进行了研究。并根据人口统计学特征利用SPSS软件进行差异分析发现,年龄、文化水平、职业、居民与旅游业的密切程度是影响居民个体旅游感知态度的主导因素。

The research on residents＇ attitudes and perceptions of tourism development has been a hotspot in tourism research in recent years. This paper takes Longshan village as an example to examine resident＇s attitudes to tourism development and perception of tourism impacts on social culture, economy and environment. After analysis of the difference in statistical character by the SPSS, the author finds that age, literacy, vocation and the link between residents and local tourism business are the key factors to influence residents＇ attitudes to and perceptions of rural tourist development.