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不同档次的酒店如何推行标准化服务

How does the different scale hotel carry out the standardization to serve
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摘要 标准化服务具有高效、可靠的特点,它方便顾客接受服务并减少其心理风险,但在酒店业这样一个充满个性化消费市场特点并且竞争越来越激烈的环境下,硬性单方面推动标准化服务注定面临曲折和坎坷。不同档次的酒店如何推行标;隹化服务应根据酒店经营管理的成熟度和服务项目等关键因素来决定个性化和标准化的拐点与服务模型。 The standardized service has, the reliable characteristic highly effective, it facilitates the customer to accept serves and reduces its psychological risk, and but competes under the more and more intense environment in the hotel industry this kind of fill personalization expense market characteristic, the rigidity impels the standardized service to be doomed unilaterally faced with winding and rough. How does the different scale hotel carry out the standardized service to be supposed and so on the key aspect decides personalized and the standardized inflection point and the service model according to the hotel management and operation maturity and the service project.
作者 葛明辉
出处 《中国经济与管理科学》 2008年第6期55-57,共3页 Chinese Economy Management Science Magazine
关键词 标准化服务 个性化服务 服务质量 The standardized service Personalization service Grade of service
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