打造城市品牌形象，促进烟台中心城市发展

Makes the city brand image, promotes the Yantai key city to develop

本文总结了烟台中心城市不够强大的原因，从区域经济全球化的角度，提出提升烟台竞争力，增强烟台作为中心城市所应该具有的经济辐射功能，从而带动整个区域经济发展的战略思想：首先，实施产业集群发展战略，营造区域创新网络，打造城市产业品牌；其次，塑造以道教文化为底蕴的传统文化与时尚现代工业文明相交融的城市文化品牌形象，培育城市可持续发展文化土壤；第三，打造彻底的生态、宜居、“仙境”寻仙的旅游城市，突出城市特色。

This article summarized the Yantai key city insufficiently formidable reason,from the region economy globalization angle,proposed promotes the Yantai competitive power, strengthens Yantai to take the key city should have economical radiation function,thus leads the entire region economy development the strategic concept：First, the implementation industry colony developmental strategy, builds the region innovation network,makes the city industry brand;Next, molds by Taoism culture the civic culture brand image which blends for the inside story traditional culture and the fashion modern industry civilization,cultivates the city sustainable development culture soil Third,makes the thorough ecology, occupies,＂the fairyland＂ suitably seeks the immortal the traveling city, prominent city characteristic.