井冈山红米酒的包装与设计

Packaging Design of Jinggangshan Red Rice Wine

从分析地方特色产品的包装要突出地方文化入手,探讨井冈山红米酒的包装在图形、色彩和表现形式上的设计方法。提出了井冈山红米酒的包装应始终结合井冈山红色文化的设计理念,以提升包装的文化内涵和品位,以简洁、生动的设计语言来感染消费者。

The local culture of Jinggangshan for local product packaging was analyzed and the design methods of Jinggangshan red rice wine in graph, color, and form of expression were discussed. It was suggested that the packaging of Jinggangshan red rice wine should be combined with red culture of Jinggangshan, so as to promote the cultural content and grade of the package, and promote sell with simple and vivid design.