论书法艺术的审美特征对现代包装设计的影响

Influence of Aesthetic Character of Calligraphy Art on Modern Packaging Design

论述了书法艺术是中国的国粹,是充分体现中华民族审美意识的艺术之一。书法艺术设计是以汉字作为载体的视觉化、传播化、媒体化、艺术化的设计形式,能体现设计本体语言艺术文化精神,是现代文化意象的表现形式,与现代艺术精神息息相通,具有极强的艺术魅力和审美价值。并指出结合当今的艺术表现手法,充分利用和创新书法艺术对现代包装设计具有深远的意义。

It was discussed that calligraphy art is the quintessence of China and one of the arts that sufficiently embody Chinese national aesthetic consciousness. Calligraphy art design with carrier of Chinese characters is one of design forms with visualization, spread abroad characteristic, media characteristic~ and art characteristic. It is one of the forms of modern cultural imago and it communicates with modern art spirit. It can represent art spirit of design noumenal language, and has powerful art fascination and aesthetic value. It was put forward that utilizing sufficiently and innovating the Calligraphy art has the far-reaching meanings for modern packaging design combined with contemporaneity art technique.