摘要
美国体育软实力的优势:美国的社会体育组织具有强大的活力;美国竞技体育实力与水平在世界范围内有广泛影响力;美国职业体育联盟、媒体与商家在世界范围内的联合"造星"运动,具有世界性的影响力;美国体育产业的营销策略具有世界创造力;成功举办奥运会产生世界震憾力。启示:体育软实力的上升与美国国家战略意图谋合,警惕美国文化霸权对中国进行隐性文化控制,做强我国体育事业并进行软实力战略规划。
The advantage of American sports soft power is showed as follows： the social sports organizations of the United States have strong vitality; its competitive sports power and level have extensive influence within the world scope; its ＂stars-modeling＂ movement carried out jointly by professional sports leagues, media and companies has worldwide influence; and its marketing strategy of sports industry and successfully holding the Olympic Games have global affect. The enlightenment is that the strengthening of sports soft power of the United States coincides with its state strategic intention, it＇s necessary to be on the alert against the recessive cultural control by American cultural hegemony to China, expand the sports cause of our country and work out the strategic plan for strengthening soft power.
出处
《上海体育学院学报》
CSSCI
北大核心
2008年第6期32-35,共4页
Journal of Shanghai University of Sport
基金
上海市重点学科建设资助项目(Y0901)
关键词
美国
体育软实力
优势
影响
启示
the United States
sports soft power
advantage
affect
enlightenment
