房地产市场品牌化发展的必然性分析

Analysis of the inevitability of brand development in real estates market

对房地产品牌进行了介绍,深入探讨了房地产市场品牌化发展的意义,指出品牌化将是房地产业发展的必然趋势,品牌竞争是房地产业不可回避的,企业要获得持续的生存发展能力必须以品牌为中心,展开营销活动。

Itintroduces real estates brand, thoroughly discusses the significance of brand in real estates market, indicates that brand will be a necessary tendency of real states development, brand competition is inevitable in real states, enterprise should take brand as centre to unfolding ceiling activity if wanting to gain continual living and developing capabilities.