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心理所有权对博客忠诚影响的实证研究 被引量:1

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摘要 本文在对心理所有权相关研究理论的基础上,构建了心理所有权对博客忠诚影响的基本模型,通过问卷调查,运用结构方程模型,检验心理所有权的三个前因变量对心理所有权的影响以及心理所有权对博客忠诚的影响,结果表明研究假设均能得到验证。
出处 《商场现代化》 北大核心 2008年第31期45-46,共2页
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参考文献4

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共引文献7

同被引文献17

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