桂林“世外桃源”景区民俗文化开发研究

Folk Cultural Resources Exploitation of "The Fairyland" in Guilin

随着以民俗文化为主题的旅游活动的日趋发展,越来越多的民俗文化项目以民俗村寨或主题园的方式开发。桂林"世外桃源"景区作为桂林民俗文化主题园的代表,对其民俗文化主题的开发研究具有现实意义。从"世外桃源"景区已开发项目及其经营状况来看:开发民俗文化必须具备大胆创新的思路,协调与平衡的能力,在对民俗文化的内涵进行深层发掘的基础上,遵循开发原则,既展现出民俗文化的内在精髓,又打造出适应市场需求的民俗文化产品。

With the development of folk tourism, the idea of the theme park and the nationality village is a good way to present the art of folk culture. Therefore, the development of folk tourism in the Fairyland, a model of theme park, seems to be meaningful. By the analysis of the items being developed and their market management, the present paper holds that the development of folk culture in ＂the Fairyland＂ needs an innovation and cooperation. On the basis of deepening the folk custom, a way of presenting the real charm of folk culture and satisfying the needs of the domestic market will be found out.