摘要
随着国际竞争的加剧,高科技产品之间的差异开始缩小,高科技企业仅凭技术优势和过硬的产品质量已经无法使自己标新立异并吸引消费者。如何找到品牌和市场之间"永恒"与"变化"的契合点,实现高科技品牌和消费者之间"理性"与"感性"的动态平衡成为企业面临的难题。
Sincetheincreasinglykeen competition a round the world are wiping out the diversities of hitech products, the hi-tech corporat;ions can no longer distinguish itself from others and attracts customers merely by developing new technologies and providing high quality products. Thus, how to find out the very joint between brand and market, which represents everlasting and changing respectively, to reach a dynamic equilibrium between rationality and Sentimentality become a dilemma that hi-tech corporations encountered.
出处
《特区经济》
北大核心
2008年第10期17-19,共3页
Special Zone Economy
基金
黄山学院社科基金资助项目(hsujy0731)所取得的阶段性成果
关键词
高科技企业
品牌战略
阴阳模型
动态平衡
Hi-Tech corporations
Brand SLrategy
Fe-male-Male Model
Dynamic Equilibrium
