美国动画产业资本循环机制研究

American Comic & Animation industry capital ciculatin mechanism research

本文通过分析美国动画产业资本循环过程中各阶段的运行机制,得出美国动画产业能够创造高额利润的主要原因是其在资本循环的各个阶段都始终贯彻"以市场需求为导向"的原则。同时,在资本循环的相应阶段结合我国动画产业的实际情况提出改进对策。

Through analysis on the operation mecha-nism of American animation industry capital’s circula-tion phase,drawing that the capacity of its creating high profits is mainly due to its various circulation stages always implement the ＂market demand -oriented＂ principle. At the same time,proposing measures improv-ing the situation of Chinese animation industry in the corresponding stage of the capital cycle.