以商标权投资的策略

Strategy of investing with brand right

商标权人在用注册商标进行投资时,应当对被投资企业的商品质量、使用商标的情况及生产经营管理水平等方面的因素进行考察。在投资时应当选择合理的投资方式,并力争在被投资企业中能够拥有控制权。商标权人在投资后应当努力避免可能出现的违约行为;在用注册商标使用权投资的情况下,还应尽量避免出资的转让。

When investing with a trade mark, the own-er the trade mark right must investgate the product quality, the history of using trade marks and the level of its management of the enterprise which absorb the investment. Before investing the investor must choose reasonable forms of investment and gain the control-ling right in the enterprise. After investing the owner of a trade mark right should avoid being in breach of the contract and avoid alienating its investment when investing with the right of using its trade mark.