阳朔休闲自助旅游游客行为市场调查分析

Market Investigation Analysis of Budget Travelers' Leisure Tour Behavior in Yangshuo

自助旅游是国内新兴的一种休闲旅游方式,它能较大程度地满足游客对个性化的体验需求。以阳朔国内休闲自助旅游游客行为为例进行了调查分析,通过大量的文案调研和问卷调研,重点分析了阳朔国内休闲自助旅游游客的差异行为、消费决策行为和消费需求行为特征,并归结了开拓国内休闲自助旅游市场的建议。

Budget travel is one of the ways of leisure tour that has recently become popular in the domestic market, which, to a great extent, meets travelers＇ demands in terms of personalized experience. This essay makes an analysis based on the investiga- tion of budget travelers＇ leisure tour behavior in Yangshuo and by the research through an extensive documents study and ques- tionnaire approach. It focuses on the analysis relevant to the different consumption behaviors, consumption decision--makings and consumption behavioral characteristics of the budget travelers＇ leisure tour in domestic market, and reaches a conclusion favorable for the development and promotion of domestic budget travelers＇ leisure tour market.