城市形象理论研究述评

A Review of Studies on Urban Image Theory

近年来,一些学者和实践者开始关注城市形象问题,城市形象定位理论、城市形象塑造理论研究取得大量卓越的成果,但城市形象研究在理论、逻辑、方法和实践中还存在许多不足之处。尝试性地提出城市形象定位的若干原则。

In recent years,some scholars and practitioners started to pay attention to the problems of urban image. They gained a great deal of excellent results about urban image positioning theory, urban image cultivation theory study, but we thought there were still many deficiencies on the theory,logic,methods and practices about urban imAge.Then,this paper tried to propose some principles about urban image positioning.