摘要
探讨了神话传说旅游资源的功能及开发策略。运用具体描述分析和综合比较的方法,获得了对其功能的认识,提出了开发策略。认为神话传说旅游资源具有文艺、伦理和宗教三大领域的功能,通过文学的审美、道德的教谕和宗教的迷醉等形式而节节攀升。神话传说旅游资源的需求群体具有不确定性,可按照需求心理因子做出旅游细分市场的预设,据此以精品意识和创新意识为先导,确立系统性、层进性和综合性的开发策略。
Tne purpose of this academic paper was that which probed into the functions and developing strategies of the fairytale and legend＇s tourist resources. It applied the methods of describing and comparing to get to know the function of the former, offering developing strategies at the end. The fairy tale and legend＇s tourist resources had the functions in the field of literature and art,ethics and religion as well,rising steadily by the means of literature aesthetics,morality teaching, and religion fascinating.While the need group of the fairy tale and legend＇s tourist resources were characterized with infinity, the segmentation of tour market could be made in accordance with the factor of psychological needs. Subsequently the developing strategies of being systematic, graduate and comprehensive should be set up with foundation of model and innovative consciousness.
出处
《资源开发与市场》
CAS
CSSCI
2008年第12期1137-1139,共3页
Resource Development & Market
基金
辽宁省社科联基金项目"体验经济与辽西旅游产品的规划设计研究"(编号:2007lslktfx-161)
关键词
神话传说旅游资源
功能
需求心理
开发策略
fairy tale and legend＇s tourist resources
function
psychological needs
developing strategy
