乡村旅游市场调查与市场分析

Research on Market Investigation and Analysis in Rural Tourism

在乡村旅游课题研究的基础上,提出了"三重型"乡村旅游市场调查方法,并对乡村旅游市场特点进行了分析。以福建省永春县乡村旅游案例进行实证研究,旨在指导和促进我国日益火热的乡村旅游发展。

Based on abundant practices on rural tourism,this paper put forward some thought in rural tourism as following：tri- approach market investigation and market direction analysis. In order to promote the development of rural tourism,took Yongehun in Fujian Province as an example.