市场开发与营销专业课程体系建设的思考

Thinking about Construction of Market Exploitation and Marketing Professional Course System of Vocational College

主要论述市场营销课程体系现状、市场营销课程体系改革,以行业能力要求设置专业课程,高等职业技术院校市场开发与营销专业课程体系建设的过程,由学科制过度到以核心能力为主线的职业技能培训,以期培养高技能市场开发与营销人才。

This article mainly discusses the present situation of marketing curriculum system,and the marketing curriculum system innovation,setting the professional courses based on industry capability.The process constructing the course system of Market development and marketing professional,arrives excessively from the discipline system to the vocational skill training which takes core competencies as main line,to raise the high-skilled market development and marketing talents.