摘要
从网络游戏植入式广告新媒体形式的发展背景、变化原因,及其现状下的媒体受众优势与媒体特点、所存在的问题与争议等方面进行剖析,指出网络游戏植入式广告的未来将会从网络游戏转变成一个新的媒体。
This paper discusses the devel advertisement new media in network games as well as oping background and change causes of the embedded the advantages for audiences, media chrematistics, existing problems and disputes. It will finally lead the embedded advertisements in network games to a new media.
出处
《龙岩学院学报》
2008年第5期78-81,共4页
Journal of Longyan University
关键词
植入式广告
网络游戏
新媒体
embedded advertisements
network game
new media