我国城市零售业态发展策略探析

Study on the Development Strategy of Retailing Forms of Chinese Cities

首先对我国城市零售业态的现状进行了描述,然后指出我国城市零售业态存在着业态结构不合理、运作不规范、变革不深入三个方面的问题,最后提出了我国城市零售业态发展的策略。

It first gives a description of the present condition of retailing forms of our country cities,then points out they exist three problems： structure not reasonable,operation not norm,change not deep,finally puts forward development strategy of retailing forms of our country cities.