我国非营利组织营销的现状、挑战和对策

The Present Condition,Challenge and Counermeasures of China’s Non-profit Organizations Marketing

随着市场经济改革和经济全球化趋势的加快,我国非营利组织在发展过程中正面临诸多的机遇与挑战。众多的非营利组织越来越迫切的感觉到实施营销的必要。在充分分析非营利组织营销现状和面临的挑战的基础上,为我国非营利组织实施营销战略提出了相应的建议。

Along with the quick development of the marketing innovation and economic globalization,there are still lots of opportunities and predicaments during the process of China＇s Non-profit Organizations. More and more organizations realize the necessary of marketing.This article explores the present condition and the predicaments of the China＇s Non-profit Organizations. According to the analyses, this article proposes the solutions to the predicaments.