服装专业市场品牌发展策略研究

Brand Promotion Strategy Of Garment Market

近年来服装专业市场发展迅猛,但同时面临着越来越激烈的竞争,加快品牌发展、建设品牌市场是中国纺织服装市场应对国内国际竞争、提升自身核心竞争力的迫切要求和必然选择。品牌发展策略的实施一方面应进行品牌的传播与推广,另一方面应对专业市场的硬件、软件、服务等进行完善,从而为服装交易提供更便利快捷的条件。

Garment market has witnessed rapid development in recent years. However, they have to face more and more severe challenges. Speeding up the brand development, constructing brand market is the urgent requirement and inevitable choice for the garment market to tackle the challenges of the domestic and international rivals and promote own core competitiveness. Garment market strategies implementation has two sides. On one side, market managers should undertake brand communication, on the other side, they must provide hardware, software and services conditions to insure trading freely.