论当前我国企业绿色营销发展策略

The Current Development of China's Enterprises' Green Marketing Strategies

绿色营销的主体是企业,绿色营销是企业的营销活动,绿色营销的策略主要是由企业的一系列营销策略和方法构成的。21世纪将是绿色文明的世纪和绿色经济的时代,绿色营销必将成为21世纪的经营理念。

Enterprises is the main body in green marketing, green marketing is the marketing activities of enterprises, green marketing strategy constitute by a series of corporate marketing strategies and methods of composition. The 21st century will be the century of civilization and green economy, the green marketing is bound to become a 21st century business philosophy.