门户网站对电子商务企业的作用分析

Analysis on the Role of Portal Websiee to E-Commerce Enterprises

广义上的门户网站是一个应用框架,一般通过企业的主页来实现。门户网站不仅仅是电子商务企业的"脸面",更是电子商务企业的核心,对电子商务企业的成功起着决定性的作用。文章从几方面进行了分析:门户网站为企业提供很好的信息展示机会,并且能提供与来访者有效沟通的良好渠道;门户网站可以实现企业信息系统等资源的有效整合;门户网站方便企业对用户提供个性化服务;门户网站给企业员工远程办公提供条件;门户网站能提升企业形象、升华企业价值。

The generalized portal website is an application framework, and which achieved by the enterprises＇ home page. The portal website is not just the ＂face＂ of e-comerce enterprises, but also the core of e-commerce enterprises. The portal website plays a decisive role in the success of e-commerce enterprises. This article analyses the portal website from following aspects. The portal website provides a good opportunity to exhibit the information and provides the channels of effective communication for vistors. The portal website can achieve the effective integration of information system. Enterprises can provide personalized service on the portal website. The portal website can provide remote office for employees and enhance enterprises image, and sublime the value of enter- prises.