4Chaudhuri A,Holbrook M.The Chain Effects from Brand Trust and Brand Affect to Brand Performance:The Role of Brand Loyalty[J]. Journal of Marketing,2001,65(2).
5Gommans M,Krishnan K S,Scheffold K B.From Brand Loyalty to E-Loyalty:A Conceptual Framework [J]. Journal of Economic and Social Research,2001,3(1).
6Odin Y,Odin N and Valette-Florence P.Conceptual and Operational Aspects of Brand Loyalty:an Empirical Investigation [J]. Journal of Business Research,2001,(53).
7Smith, Larry. Media Strategies in Product Liability Crises. of Counsel,2003,Sep, Vol. 22 Issue 9.
1[1]Jacoby J, Chestnut R W. Brand Loyalty Measurement and Management. New York: John Wiley and Sons, Inc., 1978. (摘要)
2[2]Jacoby J, Ryner D B. Brand Loyalty vs. Repeat Purchasing Behavior. Journal of Marketing Research, 1973, February: 1～9
3[3]Lyong H C. The Theory of Research Action Applied Brand Loyalty. Journal of Product and Brand Management, 1998, 7(Issue 1)
4[4]McAlister L, Pessemier E. Variety Seeking Behavior: An Interdisciplinary Review. Journal of Consumer Research, 1982, 9(December): 311 ～322
5[5]Asseal H. Consumer Behavior and Marketing Action. Fourth Edition. PWS-KENT Publishing Company, 1992 (摘要)
6[6]Dick A S, Basu K. Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science,1994, 22:99～113
7[7]Oliver R. Whence Consumer Loyalty. Journal of Marketing, 1999, 63(Special Issue): 33～44
8[8]Sharp B, Sharp A, Wright M. QUESTIONING THE VALUE OF THE "TRUE" BRAND LOYALTY DISTINCTION. UnpublishedPaper. Marketing Science Center, University of South Australia (摘要)
9[9]Cunningham, Scott M. Perceived Risk and Brand Loyalty. In: D Cox ed. Risk Taking and Information Handling in ConsumerBehavior. Boston, MA: Harvard University Press, 1967. 507～523. (摘要)
10[10]Tucker W T. The Development of Brand Loyalty. Journal of Marketing Research, 1964, 1:32～35
