仿拟辞格的社会认知心理动因

The Social and Cognitive Psychological Motivation of the Parody

从社会认知动机理论的视角看，优秀的仿拟辞格可满足发话人求达、求新、求雅的心理，同时仿拟辞格独特的修辞特色和它强调类比与联想的语言理据能加深受话人对仿体的注意、联想和记忆，这为仿拟语言的创造与理解提供了新视角。

From the perspective of social and cognitive motivation, we can see fine parodying texts can satisfy the speakers＇ need of language communication, linguistic creation and elegant use of language. And the unique rhetorical characteristic of parody and its linguistic motivation which put much emphasis on analogy and association can make the listeners further perceive, understand and memorize the parodying texts, which provides a new approach to the creation and comprehension of the parody.