跨文化交际中的文化图式

Cultural Schema in Intercultural Communication

图式理论中的文化图式可以用来感知和理解交际中的各种文化现象,对交际起着重要作用。根据文化图式重合、差异、缺省三方面的原因分析,调整和构建新的文化图式有利于进行成功的跨文化交际。

Schema theory has recently been applied to intercultural communication. Among the theory, cultural schema can be used to perceive and understand various cultural phenomena in the communication. According to the analysis of resemblance, differences and absence of cultural schema, the adaptation and construction of cultural schema can facilitate intercultural communication.