新媒体下的汉字设计

The Design of Chinese Characters in New Media

引言 时代变化了，书写文字的媒体也发生了变化，同时，汉字也会发生变化。人们可以选择更多不同的媒体进行交流，同时，文字不再受到标准化、单一化的构字法的约束，他们可以凭借自身的喜好、个性特征最大限度地改造及重塑汉字的形态。因此，我们不得不说新媒体的产生和发展为汉字的形态设计提供了更多可能性。

This paper studies the Chinese characters design in new media. With the new media becoming more and more popular, the forms of Chinese characters are more diversified. The interactive Chinese characters, personalized Chinese characters and multi-media Chinese characters etc make the Chinese characters more vivid and dramatic. So comparing with old media （e.g. newspaper, books, broadcast）, the new media （such as computers, mobile phones, digital TV, IPTV, Blog and WebTV, etc） offers more space for Chinese character design.