两级传播理论与全球化时代的对外报道

Two Step Flow of Communication Theory and Covering China in Globalized Times

本文探讨如何运用两级传播理论,通过影响对外报道中的意见领袖来间接影响国际受众,获得更好的对外传播效果,提高中国媒体的国际影响力,营造有利于国家发展的良好国际舆论环境。

This paper discusses the application of the two step flow of communication theory on china＇s reporting to the world. A better communicative effect can be achieved if the opinion leadership of the china＇s international reporting can be analyzed properly. Through better communication with the opinion leaders of china s international reporting, china＇s soft power and a better international public opinion environment would be greatly improved.