央视奥运报道浅析

The Analysis of the Losses and Gains of the Reports on Olympic Games by CCTV

中央电视台2008年北京奥运会电视报道中,在节目转播、策划、制作等方面实现了创新和突破,节目收看人数与收视率都创历史新高,实现了奥运传播最大化的战略目标。但前方记者的漏洞百出、解说员的失误频频,也折射出央视优秀专业人才的匮乏。

In the reports on 2008 Beijing Olympic Games by CCTV, the breakthrough has been made in the broadcast, policy, making, etc. The number of teleview and the audience rating have reached the unprecedented level and contributed to the realization of the maxima/transmission. But there are many slips and mistakes made by the reporters and interpreters on the beat, which reflects the shortage of excellent experts on CCTV.