方言影视现象初探——兼论方言广告创作的可行性

Simple Analysis on the Dialect Phenomenon in Film and Television——And Analysis on the Feasibility of Creating Dialect Advertising

在当前的影视传播中,方言影视是一大热点,其形式和内涵都具有独特的传播意义,本文将对此现象做一简单的梳理和剖析。同时在此分析的基础上探讨方言广告创作的可行性。

In the current spread of television and film, dialect is a major hot spots . It has a unique significance not on ly in the form but also in the Connotation . This article will do a simple sort and analyze on this phenomenon.