再议手机短信的新闻传播效能

Disscusing the Importance of Short Message of Mobilephone as the News Media Again

作为大众传播媒介的手机短信的新闻传播效能,正被日益发展的手机多媒体功能所淹没。现阶段对其新闻传播效能的研究和利用不足,在一定程度上表现出了冒进的功利主义思想,所以充分发挥手机媒体已有功能的效能,亦是对新媒体深度开发的一种表现。因此应充分发挥手机短信传播新闻的优势,尤其在对通讯相对落后地区的新闻传播,及在重大事件新闻传播中,充分发挥其作用。

As a mass media, the function that news reported by mobile phone short message, is being covered by the gradually developing mobile phone multi-media function. At the present stage, it is short of research and underutilization of cell phone＇s news propagation efficacy. The current situation has shown the utilitarianism thought advancing rashly to a certain extent. It is an extensively expanding expression for the new media, while the existing function gained the full development. Therefore, the news-reporting advantage of message should be given sufficiently play especially in the backward areas , and in significant event news propagation.