广播夜谈节目的品牌内涵及其社会责任——以《伊甸园信箱》为例

The Brand Content and the Social Responsibility of Contemporary Radio Night Talk Shows——Taking Eden Mailbox for Example

本文以浙江电台文艺频道《伊甸园信箱》为例,分析广播夜谈节目的现状、特点及其影响,并对该节目的品牌内涵和社会责任进行探讨。

The paper analyzes the characteristics of radio night talk shows and its influence and present condition ,taking Eden Mailbox, a night talk show of Zhejiang Radio Entertainment Channel for example,and studies the social responsibility and brand content of the program.