网络版权营销:广电网站盈利思路探索——以四川广电神韵在线网站进行网络版权营销为例

Marketing of Internet Copyright:On the Ways to Make Profit for the Website of TV and Broadcasting Station——Taking the Marketing of Internet Copyrigh of the Website of Shenyun Online of Sichuan TV and Broadcasting Group for Example

本文以四川广电神韵在线网站进行网络版权营销为例,对广电网站的盈利思路进行了分析。

The paper takes the marketing of intemet copyrigh of the sebsite of Shenyun Online of Sichuan TV and Broadcasting Group, and analyzes the ways to make profit for the sebsite of TV and broadcasting station.