四川广告业发展趋势研究

On the Developing Tendency of the Advertising Industry of Sichuan Province

本文以翔实数据为凭,回顾了20多年来四川广告业的发展历程,分析了四川广告业的现实状况及其在全国广告业界的地位,并对四川广告业存在的问题、发展潜力和最新发展趋势进行了深入研究。

Based on the exact data, this paper intends to look back the development of advertising industry of Sichuan Province over the past twenty years, and analyze the current situation of advertising industry in Sichuan, and its status in that of the whole China. Furthermore, it thoroughly studies the existing problems, the developing potentiality and the latest developing tendency of the advertising industry of Sichuan.