摘要
广告摄影画面别具一格、匠心独运的表现与刻画,很大程度上取决于用光。明晰人工照明光源的基本要素,及其各要素之间相互联系,相互影响的关系,做到合理、正确的调度与控制照明光源,以达最终控制与明确把握形象、质感、色彩、画面气氛与空间关系。
The unique and different performance and characterization of ad photographic images largely depend on the lighting. We should understand the basic elements of artificial lighting source and the interlinked, mutually influential relationship between them reasonably and correctly regulate and control lighting source to finally control and clearly grasp the relationship among image, texture, color, atmosphere of image and space.
出处
《新闻界》
CSSCI
北大核心
2008年第5期164-166,共3页
Journalism and Mass Communication
关键词
广告摄影
用光
造型表现
photographic images lighting shading performance