4C理论对我国基金营销的启示

The Implication of 4C's Theory for Fund Marketing in China

近年来,证券投资基金作为一种金融产品得到了飞速发展,但基金营销仍处在"产品导向"时代。在21世纪的市场环境下,顾客早已成为企业经营活动的中心。以顾客需求为核心的4C理论,强调企业要把顾客放在第一位,一切活动都应以满足顾客需求为出发点,这对我国的基金营销有一定的指导意义。

As a financial product, securities investment fund makes quiet great progress in recent years. But the fund marketing is in the ＂product -lead＂ era, However, customer has been the center of companie＇ s working in the 21st century. The 4C＇ s theory, emphasize that enterprises should put the customer on the first point, and all the work should around the customer＇ s demand. It is instructional to fund marketing in China.