我国汽车业经销商教育现状研究

Research on Educational Status of Domestic Automobile Dealers

提高经销商各方面的经营管理能力,教授相应的专业知识,传递品牌理念目前已经成为各大汽车整车厂的工作重心之一,其中一个很重要的举措就是建立了对于经销商甚至下游分销商的教育体系。

It is the main task for every complete vehicle manufacturer to improve managerial capacity in an all-round way, teach relevant expertise and pass on brand idea. To do these, an efficient way is to build an educational system aiming at dealers and suppliers.