摘要
以某超市会员为研究对象,以其会员卡的消费记录为数据源,运用K-means聚类算法对该超市VIP客户进行细分,得到一个细分模型,该模型对企业营销策略的制定具有一定的辅助作用.
This paper takes a supermarket as its object of study and takes the consumption records of its member-card holders as data. The K-means cluster algorithm is used to analyze the VIP customers of the supermarket and a customer segmentation model is obtained. The model can assist decision-makers to develop well-functioning marketing strategies.
出处
《五邑大学学报（自然科学版）》
CAS
2008年第4期49-52,共4页
Journal of Wuyi University(Natural Science Edition)
基金
广东省高等学校自然科学研究重点项目(06Z012)
广东外语外贸大学科研创新团队项目(GW2006-TA-005)
