本土化:合资重卡的必由之路

实现在华本土化生产是跨国重卡巨头的必由之路,合资企业单靠洋品牌运作难以在中国市场取得成功,因为中国消费者目前难以承受泊来车的天价,这也是过去许多重卡合资企业失败的重要原因。

Localization of the manufacture is the only way for the multinational heavy trucks giants.The joint ventures depending upon foreign brands to operate are difficult to get achievement in the Chinese market. Because Chinese consumers is hard to bear the high price from other countries. It’s also the important reason which many heavy truck joint ventures failed in the past.