社会分层与旅游产品的消费和开发

Social Stratification and the Consumption and Development of the Tourism

社会分层理论反映了旅游活动的社会与经济特点,以市场为导向的旅游产品消费、开发理念集中体现了社会分层理论的实质,加强社会分层理论的应用及社会分层对旅游产品消费、开发影响的研究,对于指导旅游产品评价、规划、开发具有现实意义。探析旅游活动的社会分层,明确不同阶层人们的旅游动机和旅游消费是不同的,适度开发高端旅游产品,大力开发中端旅游产品,逐步提升低端旅游产品,可以不断满足各阶层人群的生活需要,实现旅游业更快更好地持续发展。

Social stratification reflects the social and economical characters of tourism activities while the market-guiding consumption and development of tourism product embodies the essence of the theories. Thus the study and the appliance of the theory of social stratification is of practical significance to the evaluation in terms of planning and developing tourism product. The paper analyses the social stratification in the tourism activities,and puts forward a suggestion to develop high-grade, middle-grade, and low-grade products, so as to meet the needs of different groups.