东北三省大众滑雪产业发展现状及存在的问题探析

Analysis on the Current Status and Existing Problems of Mass Ski Industry Development in the Three Provinces of Northeast Chinapublic ski industry

探索东北三省大众滑雪产业的发展现状及目前存在的问题,以此促进东北三省大众滑雪产业的进一步发展。采取文献资料、调查研究、数理统计等方法,对东北三省的大众滑雪产业的现状进行调查研究,认为东北三省滑雪场的规模都不大,符合国际标准的太少,但已具备一定的影响力,消费前景可观;从滑雪场的管理和安全、综合开发和利用、投资、长远发展及环境问题等方面提出和分析了目前存在的、急需解决的问题;提出科学定位、树立品牌、以市场为导向、完善法律法规建设、加强专业人员的培养、培育冰雪体育旅游消费群体、注重发展相关产业等解决办法,以此来提高东北三省大众滑雪产业的发展潜力。

For advancing the further development of mass ski industry in the three provinces of northeast China, the article discusses the current status and existing problems about the development. With the methods of documentary information, investigation and mathematical statistics, it analyzes the current status and thinks that the size of ski resorts are not enough and hardly fit the international standard, but the ski resorts have some influence and considerable consumption prospect. It finds out some exiting urgent problems in management, security, comprehensive development and utilization, investment, long - term development, environment. For increasing the development potential of mass ski industry in the three provinces of northeast China, it suggests to have a scientific and marketable orientation, foster some brands, improve the construction of laws and regulations, enhance the training of specific persons, develop the consumer group of ice - snow sports tourism, develop the correlative industries.