摘要
情景喜剧引入中国已经有二十余年的历史,在这期间我们经历了许多困境也取得了很大的成绩。在新的社会环境和市场形势下,国产情景喜剧行业的竞争日趋激烈。要在残酷的市场竞争中占据有利地位,国内的情景喜剧必须走本土化、品牌化、产业化的发展道路,这样才能把国产情景喜剧做大做强。
It has been more than twenty years since sitcom was introduced to China. We have experienced lots of difficulties during this period, and also made some great achievements. Under the con- dition of new market and social environment, it is even more competitive in the sitcom industry in China. To make greater progress, we have to adopt strategies of localization, brandlization and indusrilization.
出处
《萍乡高等专科学校学报》
2008年第5期88-91,共4页
Journal of Pingxiang College
关键词
情景喜剧
本土化
品牌化
产业化
Sitcom
I.ocalization
Brandlization
Indusrilization