基于企业生命周期的投资决策研究

Research on Investment Decision Based on Enterprise Life Cycle

企业如同生命体一样,也有生老病死的各种形态表现,在生命周期的不同时期体现不同的特征。因此,企业的管理决策者就必须根据企业的不同阶段采取不同的投资决策,在对企业生命周期分析的基础上做出科学、合理的投资决策,使企业能获得良好的投资回报,保证企业的可持续发展。

An enterprise is similar to the life body, also has the birth and death. It performs different characteristics in different life cycle＇s time. Therefore, enterprise＇s policy-makers must adopt the different investment decision in enterprise＇s different period. They should make scientific and reasonable investment decision on the basis of the enterprise life-cycle analysis . So that enterprises can have a good return on investment to ensure the sustainable development.