论传媒伦理的必要性

On the Necessity of the Media Ehics

传媒伦理不仅是传媒自身发展的必要,也是当今社会建构的必要。从大众传媒的社会伦理角色、社会转型时期道德重建的吁求以及传媒伦理缺失所引发的改造需要这三个方面都可证明传媒伦理的必要性。

Media Ehics is not only the necessity of the self-development of the media, it is also the necessity of the construction of society. This paper proves the necessity of the media ethics in three aspects ： the social ethics roles of the mass media, the requirements of the moral reconstruction in the social reforming time, and the transformation owing to the media ethics flaw.