奥运文化传播——网络媒体在一种比较视野下的解读

The Culture Dissemination of the Olympics——The Interpretation of the Network Media under the Comparative Perspective

在北京奥运传播中,网络媒体的文化传播以纵深方式体现在三个层次:首先是对奥运文化的传播,其次是对中国文化的传播,最后是对中国文化内涵的阐释和传播。这种文化传播的正面效果主要体现在内外两个方面:对外主要是进一步塑造和提升了中国的国家形象,对内则是更加增强了中华民族的自信心,更利于中国今后的民主与开放。

In the dissemination of the Beijing Olympics, the culture dissemination of the network media has shown three aspects in a in-depth way the culture dissemination of the Olympics, the dissemination of the Chinese culture as well as the dissemination and the interpretation of the Coimotation of the Chinese culture. The positive effects are reflected both internally and externally. The former mainly helps to create and enhance China＇s image, while the latter helps to enhance the self-confidence of the Chinese nation, and besides it is more beneficial to the future of China＇s democracy and open policies.