大学生手机购买中的定量比较评价模型

An Evaluation Model of Mobile Phone Brands Purchased by College Students

当下大学生手机消费已非常普遍,制造商要想赢得这份市场份额,他们该为大学生量身定做什么款式的手机呢?本文运用数学中的层次分析法和模糊综合评判法对大学生手机购买进行了分析和研究,建立了大学生对手机的定量评价模型,对所选择的八部手机的性能和功能参数进行了详细深入的比较,结论显示出大学生青睐实用性强、外型时尚、价格便宜的手机,为手机制造商提供了设计和生产的依据。

It has become a pretty common for college students to purchase mobile phones. Based on the Analytic Hierarchy Process （AHP） and Fuzzy Integrated Evaluation theory, this article creates a quantitative assessment model on mobile phones brands, making a particular and thorough comparison of the function and performance parameter of 8 selected mobile phones brands. Results show that bargain mobile phones with high performance-price ratio and fashionable appearance are more popular among college students. The research can provide reference for mobile phone makers to make decision on development of new products.