摘要
随着人们对旅游节庆重要性的认识逐渐加深,旅游节庆评估也得到越来越多的关注。本文将AHP法运用于旅游节庆评估中,通过定性与定量分析相结合的方法提高旅游节庆评估中的准确性。并以武汉市国际旅游节为例详细阐述了该模式的运作过程。
With the deepening of people＇s understanding to the significance of the Tourist Festival, the evaluation of Tourist Festival gets more and more attention. The article uses the principle of AHP （analytic hierarchy process） in the assessment of Tourist Festival and makes a combination of the qualitative and quantitative analysis in order to improve the accuracy of the assessment of Tourist Festival. And it takes Wuhan International Tourist Festival for example to illustrate the process of the mode.
出处
《武汉职业技术学院学报》
2008年第5期91-94,共4页
Journal of Wuhan Polytechnic
基金
湖北省社会科学基金项目[项目编号:2005(065)]
关键词
旅游节庆
评估
AHP法
Tourist Festival
assessment
Analytic Hierarchy Process （AHP）
