市场营销专业一体化实践教学体系探析

A Practice-based Integrated System for the Marketing Course

当前,企业对营销人才的需求以及市场营销学科的特点,决定了市场营销专业实践教学的重要性。在对市场营销专业实践教学模式现状分析的基础上,根据实践教学改革的需要,构建市场营销专业学生实践能力指标体系,并进一步提出一体化实践教学改革模式,系统阐述立体实践教学体系的构建,以及具体的实施意见和管理办法。

Nowadays, companies＇ demand for marketing talents and the special characteristics of the marketing course have determined the importance of practice-based teaching. After analyzing the current situation of practice-based teaching mode in the marketing course, we attempt to construct an index system for the practical ability of the students. We further propose the reform mode of practice-based teaching and offer specific suggestions for implementation and administration.